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Conducting Focus Groups for Business and Management Students

First Edition

Caroline J. Oates - Sheffield Management School
Panayiota J. Alevizou - Sheffield Management School

Series:
Mastering Business Research Methods

Other Titles in:
Qualitative Research (General) | Qualitative Techniques for Business & Management Research | Research Methods for Business & Management (General)

November 2017 | 104 pages | SAGE Publications Ltd

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Chapter 1. Introduction

Chapter 2. Understanding Focus Groups

Chapter 3. Basic Components of Focus Groups

Chapter 4. Conducting Focus Groups

Chapter 5. Examples of Focus Groups

Chapter 6. Conclusions

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Sample Materials & Chapters

Conducting Focus Groups_Origami Instructions_Seal

Chapter 2 - Understanding Focus Groups

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