Why Viewers Watch

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Jib Fowles - University of Houston, Clear Lake, USA

Other Titles in:
Television and Radio

March 1992 | 284 pages | SAGE Publications, Inc

Description
Contents

Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically.

Fowles argues that television is a `grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.

Preface to the Revised Edition

On Trial

A Checkered Past

What Viewers Truly Want (and Get) from Television

How it Happens that Viewers Get What They Want

TV Priggery

Television is Good for Nerves

Television is Good for Spleens

Television is Good for Hearts

Television is Good for Brains

Television is Good for Children

Television Heals

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