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Very good introduction. Introduces statistics, SPSS, research methods and a bit science philosophy.
Really liked this book, it has a good mix of both methods and stats. Found this to be essential for the students in class moving forward who wanted to focus on quantitative rather than qualitative research.
SPSS in business has a real value and this book helps students understand the application of SPSS
The combination of Research Essentials, Statistics and SPSS put this book on the top of our shortlist to support the bachelor lectures on research methods and statistics. Figures and tables describing SPSS input and output look a bit outdated.
Book covers the three topics of our course: research methods, statistics and SPSS. This is rare in these kind of books.
As promised in the introduction of the book, this book is really ideal for those with a minimum of mathematical and statistical knowledge, like nursing students. However, the examples used in this book are related to the business reseach they can be easily adopted for health care and nursing research. The basic principles of statistical methods are explained very well, also, how to proceed the analysis in SPSS is described well. Thank you!
language is clear and easy to understand - easy to follow approach; sufficient discussion of the business context - could be further developed; the concluding section, part 5, could be further expanded - I have noticed that my students quite often seek advice on how to compile their reports; plenty of of prompts for practice
The books seems to have found a useful niche in that it combines helpful, straightforward guidance on research design relating to business research with a clear and accessible approach to how statistical methods can be used meaningfully in the analysis of the data to emerge from such research. The book is particularly useful because it tackles the analysis, through statistical techniques, of subjective, qualitative data. The book is comprehensive and detailed in its approach but is very easy to follow.
Text was considered against Field (2014) and it was deemed that Burns and Burns was a little more difficult to follow for the students and much initial research methods understanding was assumed. Will be considered as a reference guide for post-graduate students however in the future
A very useful text book which will deepen understanding of research within the field of business and management.
The first few chapters offer some very interesting arguments for and against both qualitative and quantitative research.
Subsequent chapters offer a deep understanding of SPSS and all the tests a business student would need are included.
Accessible text which is both easy to understand but comprehensive.
It seemed like a good book but our students have some problems with it. I am still looking around to find a text that is appropriate for undergraduate students. The content of Burns is fine but the examples of how to run SPSS are lacking.
The module that this book is to used for is basic business research methods offered to 3rd year (level 9) Business Studies students. In this module students do not necessarily need to go as indepth as the content in this book.
Therefore, I will be recommending it to students who need to learn abit of Quantititative methods and use of SPSS - for dissertation purposes later in their Honours year
The book is very well structured with clear instructions with a clear progression throughout the book. It provides comprehensive examples and putting in screenshots is an excellent idea which allows for a deeper understanding. The book is recommended for all BA Hons students who are looking to carry out their dissertation.
The companion website has some excellent resources and will be used to deliver some lessons.
This text is very useful for students wrestling with quantitative data. The chapter on Factor Analysis is particularly useful!
A good supplemental text book for the course. It will be recommended to students in the syllabus.
A good suplemental text book with SPSS applications.
Contains appropriate level of detail for MBA students with explanations of SPSS analysis procedures
The book is very well written and it is on the right level for business students who don t have an extensive experience on empirical analysis. Students found it very useful for their dissertations.
Good book
The main issue I concern is the SPSS version not this textbook.
