Principles and Practice of Marketing
- Jim Blythe - University of Plymouth, UK
Marketing (General)
Jim Blythe's Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
Supplements
Lecturer resources:
- Teaching notes per chapter, including answers to internet exercises for students
- PowerPoint slides per chapter
- Exam test bank
- Guide to designing a course on marketing
Student resources:
- Videos about marketing
- Podcasts about marketing careers
- Marketing employability resources and advice
- Extra case studies
- Guide to writing a Marketing Plan
- Online exercises per chapter
- Interactive multiple choice questions per chapter
- Interactive flashcards
- Pinterest page featuring useful weblinks to ads, campaigns, etc.
- RSS feed incorporating trade magazines, news websites, blogs, etc.
This book is recommend to level 1 and level 2 students. It has some excellent context and examples (thinking outside this box). It is also a fabulous resource for planning sessions
veri interesting book with great case studies. Language was alittle basic for the learners but great to help with understanding of key themes
An excellent book for my MA course in communication strategies. I have been looking for a thorough up-to-date reference book with case-studies and am v. happy to have found this book. Will definitely adopt.
Another excellent text from Mr Blythe! Approachable and easy to address for students, with lots of "today in marketing" type examples. I have found this text ideal for delivering marketing to new recruits to the marketing function, and those studying marketing as a module in Business and Management degrees. I have also used it to deliver an Operational Marketing final undergraduate module for BA(Hon's) Management and here students were very grateful for it being on the Essential Reading list. As a Principal Examiner and Moderator for the ISMM I have again used this text for the marketing units of sales, sales management and account management qualifications, with student's finding this text supportive and essential reading for their studies. As Chief Examiner for the IDB and IADB Marketing and Behaviour modulesm I have also added this text to world-wide students reading lists.
