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Sensory Marketing
An Introduction
- Bertil Hultén - Linneaus University, Sweden
May 2020 | 240 pages | SAGE Publications Ltd
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Introduction
Chapter 1: Sensory Marketing Principles
Chapter 2: The Sensory Brain
Chapter 3: Sensory Principles for Vision
Chapter 4: Sensory Principles for Sound
Chapter 5: Sensory Principles for Smell
Chapter 6: Sensory Principles for Touch
Chapter 7: Sensory Principles for Taste
Chapter 8: Multi-Sensory Principles
Strong text on how Marketing is moving to engage all the senses.
Facility of Education and Humanities, City of Glasgow College
February 11, 2021
The book is not relevant to my course; also it is very repetitive
Planning and Geography, Cardiff University
December 18, 2020
Not adopted since it couldn't be align with the syllabus.
Academy of Textile, Engineering and Business, University of Borås
September 13, 2021
Experiential marketing is essential for all brands - especially hospitality brands. The 5 senses are in overdrive within hospitality experiences, therefore, this book is essential for our courses.
School of Events, Tourism & Hospitality, Leeds Beckett University
October 17, 2021
