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Telephone Survey Methods
Sampling, Selection, and Supervision
Second Edition
- Paul J. Lavrakas - Independent Consultant and Former Chief Research Methodologist for The Nielsen Company, Independent Consultant
Volume:
7
Series:
Applied Social Research Methods
Applied Social Research Methods
August 1993 | 192 pages | SAGE Publications, Inc
What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as how to control the sampling pool, how to identify appropriate respondents and how to improve on-the-job training of interviewers.
INTRODUCTION
Total Survey Error
Telephone Surveying in Perspective
The Telephone Phenomenon in the United States
Basic Steps in the Telephone Survey Process
Computer-Assisted Telephone Interviewing (CATI)
Contents and Organization of This Text
Additional Sources of Instruction on Survey Methodologies
Exercises
GENERATING TELEPHONE SURVEY SAMPLING POOLS
Choosing a Valid Sampling Design
Random Digit Dialing (RDD)
Directory and List-Based Sampling Pools
Mixed Mode Sampling Pools
Sampling Pool Size
Exercises
PROCESSING TELEPHONE SURVEY SAMPLING POOLS
Issues in Controlling the Sampling Pool
Using the Call-Sheet to Control the Sampling Pool
Refusal Report Form, Refusal Conversions, and Nonresponse Error
Expectations in Processing Sampling Pools
Sampling Pool Dispositions and Survey Response and Nonresponse Rates
Sampling Pools in Mixed Mode Surveys
Processing Sampling Pools with CATI
Exercises
SELECTING RESPONDENTS AND SECURING COOPERATION
Starting Off on a Solid Footing
Introducing the Survey
Respondent Selection and Screening Techniques
Advance Contract of Respondents
Exercises
SUPERVISION I
Quality Control in Telephone Versus Personal Interviewing
Recruitment and Hiring of Interviewers
Training Sessions
Presurvey Practice and On-the-Job Training
Total Survey Error and the Interviewer
Exercises
SUPERVISION II
Staffing and Scheduling Interviewing Sessions
Interviewing Session Setup
Supervising Interviewing Sessions in PAPI and CATI Surveys
Verifying Completed Interviews
Conclusion
Exercises
