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The Media and Political Process
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The Media and Political Process

Second Edition
  • Eric Louw - University of Queensland, Australia


February 2010 | 240 pages | SAGE Publications Ltd
How have professional communicators transformed the business of politics? How do political bodies use the media to sell domestic and foreign policies to the public? This fully revised new edition of The Media and Political Process assesses the impact of spin doctoring and media activity in liberal democracies that are just as concerned with impression management and public relations as with policy.

Political processes never stand still, and this revised second edition explores the mediatisation of the political process in light of recent developments, from Vladimir Putin's growth into a political celebrity, to the activities of spin doctors in the 2008 US Presidential Elections.

Providing a comprehensive overview of the evolution, operation and terminology of political communication, this text is an accessible, lively resource for students of political communication and media and politics, and will be important further reading for students of journalism, public relations and cultural studies.

 
Introduction
 
Politics: Image versus Substance
What is Politics?

 
Politics: Hype and Substance

 
The Media as a Power Resource

 
The Game of Political Impression Management

 
What is Media-ized Politics?

 
 
Western Political Development: An Evolving Symbiosis of Media and Politics
The Origins of Liberal Democracy

 
The Early Anglo Model

 
The Massification of Liberal Democracy

 
Managing Democracy: Taming Western Publics

 
The Media's Evolving Role in Liberal Governance

 
Liberal Democracy and the Public Sphere

 
 
Political Media Practice: An Outline
From Fourth Estate to Sensationalized Watchdogism

 
News as Entertaining Spectacle

 
Constructing the News Window 1: Journalistic Practices

 
Constructing the News Window 2: Choosing Sources

 
Constructing the News Window 3: Newsroom Struggles

 
Institutionalizing the Media-Politician Relationship

 
Journalists: Watchdogs or Symbiotic Partners?

 
Journalistic 'Power'

 
 
Spin-Doctoring: The Art of Political Public Relations
The Rise of PR Professionals as Political Players

 
Changes to the Political Process

 
The Innovators of PR-ized Politics

 
The Normalization of PR-ized Politics

 
What is Political PR?

 
The Tools of Political PR

 
 
Selling Politicians and Creating Celebrity
Constructing Celebrity

 
The Game: Playing to a Televisual Audience

 
Genres of Political Celebrity

 
 
Selling Political Policies and Beliefs
Worldviews

 
Making Worldviews

 
Popularizing Worldviews

 
The Function of Worldviews

 
 
Selling War/Selling Peace
The Era of Mass Consent for Mass Killing

 
Vietnam: A Televised Non-censored War

 
The PR-ization of Warfare

 
Nintendo Warfare

 
The Iraq War

 
Selling Peace

 
 
The Media and Terrorism
Terrorism as Communication

 
Terrorist Audiences

 
Fighting Terrorism

 
Terrorism and the Media

 
 
The Media and Foreign Relations
The CNN Effect

 
Foreign Policy Making: The Players

 
The Media and Foreign Relations

 
The Media-ized Dimension of Foreign Relations

 
 
Conclusion: Searching for Answers (and Questions)
What is Media-ization

 
The Routines and Practices of Media-ized Politics

 
Creating Hype Politics

 
When Things Go Wrong for Spin-doctors

 
Hype-Politics: A System in Trouble or a System Re-Inventing Itself?

 
Is Media-ization Bad?

 

The Media and Political Process provides a rich and detail account of the inter-relationship between the political sphere and media functions. For my students in particular, it highlights the iterative relationship between social policy and public perceptions of young people.

Ms Rys Farthing
Education , University of Cumbria
June 30, 2010

I have recommended this for my module Discourses of War to cover the topic of media and war. It provides much useful information on the topic of conflict and media.

Dr Christine Ryan
Politics, Winchester University
June 23, 2010

The new edition is most welcome, given the topicality of the book's subject and the rapidly changing nature of the field.

Professor Julian Petley
Mass Communications , Brunel University
May 1, 2010
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Sample Materials & Chapters

Chapter One

Chapter Two


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Paperback
ISBN: 9781848604476
£39.99

Hardcover
ISBN: 9781848604469
£122.00