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Lucy Atkinson University of Texas, USA

Dr. Atkinson is an Associate Professor in the School of Advertising & PR in the Moody College of Communication at The University of Texas at Austin. Her research looks at communication in the context of sustainability and the environment. She focuses on the ways message components (like visual elements, argument frames, source factors) in environmental communication influence environmental attitudes, beliefs and behaviors. Past and current projects have explored stakeholder acceptance of carbon capture and storage projects, investigated public hesitancy regarding new health technologies, and tested new communication technologies including augmented reality and virtual reality to communicate about poorly understood scientific phenomena like the Deep Seas.