Doing Business in Asia

Given the incredible diversity of business culture across Asia and the multiple layers of subtlety, Doing Business in Asia helps peel back this complexity.

Gabriele, Terence and Sumati manage to walk business leaders and students of business alike, through the challenges, issues and most importantly opportunities that draw many of us into the world of global business. I strongly recommend anyone who has an interest in business, regardless of the markets you serve, to keep Doing Business in Asia as a “go to” text as you make your way through your business career. The East India Company assured that the world would be connected to Asia irreversibly.

This book brings transparency and a deeper understanding of doing business in Asia. It will invigorate the thought process of students and executives who are interested in Asia's dynamic business scenes and opportunities. I whole-heartedly recommend this book.

The book "Doing Business in Asia" authored by Gabriele Suder, Terence Tsai and Sumati Varma is indeed a very comprehensive and contemporary piece of work focused on Asia. It covers the core issues of International Business including location and market expansion decisions, market access conditions and regional integration, entry modes and investment, Asia's global value chain participation and diversities and culture. The book encompasses updated facts, figures, charts, and illustrations in a reader friendly manner. Case studies given at places are not only very insightful but also present a perfect blend of global business with local flavour, making the book a perfect blend of theoretical concepts with contemporary illustrations. Authors have made commendable efforts to bring out the book a very lucid manner making it extremely interesting to read and easy to comprehend. I wish the book would be a grand success among the scholars, faculty, students and practitioners associated with International Business especially in Asia.

Understanding the business dynamics in Asia is fundamental today for successful students and executives. The authors show in this book the importance of country and regional factors in business, and illuminate us on how to navigate the current risks and uncertainties when operating globally. 

I strongly endorse this new and uniquely comprehensive Asia business book for its hands-on approach to learning about the crucial importance of Asian regional connectivity: This is the world’s leading region for the interchange of final and intermediate goods and services. With a step by step, chapter-by-chapter deep-dive into conceptual and case study views, the book allows the postgraduate student, market expert or executive to comprehend the most useful Asia-specific strategy, suitable locations and free trade agreements to explore, combined with the relevant appropriate investment modes, marketing practices and supply chain tools, and to apply what’s needed cross-culturally in management practice.

A timely and insightful book filled with comprehensive case studies. A must-read book on doing business in Asia.