Health Communication Message Design
Theory and Practice
- Hyunyi Cho - The Ohio State University, USA
Key features:
• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages
• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed
• suggested further readings guide students through additional theory and research
• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation
• a glossary.
This book is poorly organized, both among and within the chapters—though, some chapters are much better than others. The segmentation between “Part I: Theory-Based Message Design” and “Part II: Audience-Centered Message Design” seemed arbitrary. For example, Chapter 8, The Communication Theory of Identity as a Framework for Health Message Design, is listed under audience-centered message design. This reads more like a collection of informative chapters, rather than a cohesive, pragmatic textbook on health communication message design.
a clear and precise book with very good practical approach,
Liked textbook, but course assignment changed to Interpersonal Communication. Will consider this text for Health Communication Campaigns next time it is taught.
Excellent for health promotion- poster and information design assignment
This book has been adopted as as an essential text and provides an enormous range of ideas for students in designing health messages to match behavioural drivers and motivations.
Provides nice companion for Rice & Atkins text
I'm not sure who is the intended audience for this book. In terms of my students, they are primarily public health practitioners and may not find much of the text relevant, although it is certainly an interesting read. I would be more likely to recommend indivual chapters to students than the whole textbook. This would be particularly suited to those studying modules in social marketing and behaviour change theory.
