How to Manage, Analyze, and Interpret Survey Data:
Learning Objectives
Ch 1. Data Management
Drafting an Analysis Plan
Establishing Reliable Coding
Measuring Agreement Between Two Coders:
The Kappa Statistic
Reviewing Surveys for Missing Data
Some Surveys Have Not Been Returned
Some Returned Surveys Have Data Missing
Some Data Need to Be Recoded
Ch 2. What Statistics Do for Surveys
Measurement Scales: Nominal, Ordinal,
and Numerical
Numerical (Interval and Ratio) Scales
Independent and Dependent Variables
Checklist for Choosing a Method to Analyze Survey
Data
Descriptive Statistics and Measures
of Central Tendency:
Numerical and Ordinal Data
Distributions: Skewed and Symmetric
Checklist: When to Use the Mean, Median,
and Mode
Guidelines for Selecting Measures of Dispersion
Guidelines for Selecting Measures of Dispersion 000
Descriptive Statistics and Nominal Data
Proportion and Percentage
Ch 3. Relationships and Comparisons
Calculating the Correlation Coefficient
Ordinal Data and Correlation
A Note on the Relationship Between Two Nominal
Characteristics
Comparisons: Hypothesis Testing, p Values, and Confidence Levels
Confidence Levels
Guide to Hypothesis Testing,
Statistical Significance, and p Values
Odds Ratios and Relative Risk
Ch 4. Selecting Commonly Used Statistical Methods
for Surveys
Analysis of Variance (ANOVA)
Practical Significance: Using Confidence Intervals
Content Analysis of Qualitative Survey Data
Learn the Contents of the Data
Create a Codebook 000
Enter and Clean the Data
Analysis of Open-Ended Questions: Best
and Least Liked
Exercises
Answers
Suggested Readings
Glossary
About the Author