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Moderating Focus Groups
- Richard A. Krueger - Professor Emeritus and Senior Fellow, University of Minnesota, USA
September 1997 | 136 pages | SAGE Publications, Inc
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.
Preface
Guiding Principles of Moderating
What You Need to Do
What You Need to Do
Selecting the Moderator
Personal Qualities of Moderators
Roles of Moderators
Problems Encountered by Moderators
People Problems
Assistant Moderator Responsibilities
Taking Notes and Recording the Discussion
The Rapid Focus Group
Rate Yourself - Check Sheets for Moderating
Improving Your Moderating Skills
Teaching Others to Moderate
