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Research Paradigms, Television, and Social Behaviour
Edited by:
- Joy Keiko Asamen - Pepperdine University, USA
- Gordon L. Berry - University of California, Los Angeles, USA
Other Titles in:
Mass Communication (General)
Mass Communication (General)
November 1997 | 440 pages | SAGE Publications, Inc
This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.
Gordon L Berry
Research Paradigms, Television and Social Behavior
The Complexities of Studying a Complex Medium
George Comstock
Television Research
Past Problems and Present Issues
PART ONE: QUANTITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Edward L Palmer
Major Paradigms and Issues in Television Research
Field of Dreams, World of Realities
L Monique Ward and Patricia M Greenfield
Designing Experiments on Television and Social Behavior
Developmental Perspectives
Tannis M MacBeth
Quasi Experimental Research on Television and Behavior
Natural and Field Experiments
Richard L Allen
Class, Communication and the Black Self
A Theory Outline
PART TWO: QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
James A Anderson
Qualitative Approaches to the Study of the Media
Theory and Methods of Hermeneutic Empiricism
Thomas R Lindlof and Timothy P Meyer
Taking the Interpretive Turn
Qualitative Research of Television and Other Electronic Media
PART THREE: THE INTEGRATION OF QUANTITATIVE AND QUALITATIVE RESEARCH PARADIGMS IN THE STUDY OF TELEVISION
Carolyn A Stroman and Kenneth E Jones
The Analysis of Television Content
Kevin A Clark
Intersection of Instructional Television and Computer Assisted Instruction
Implications for Research Paradigms
Jerome L Singer and Dorothy G Singer
Barney and Friends as Entertainment and Education
Evaluating the Quality and Effectiveness of a Television Series for Preschool Children
John P Murray
Studying Television Violence
A Research Agenda for the 21st Century
EPILOGUE
Joy Keiko Asamen
Research Paradigms, Television and Social Behavior
A Scientist's Contribution to Initiating Social Change
