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Encyclopedia of Sports Management and Marketing

Four Volume Set

Edited by:

Linda E. Swayne - University of North Carolina, Charlotte, USA
Mark Dodds - State University of New York, Cortland, USA

Other Titles in:
Business & Management (General) | Sociology of Sport and Leisure (General) | Sport & Leisure Studies (General)

October 2011 | 1 960 pages | SAGE Publications, Inc

Description

There is currently no comprehensive reference work bringing both sports management and sports marketing all together in one place. This encyclopedia is designed to fill this gap in the literature.

On the management side, it introduces principles and procedures of economics, budgeting and finance, leadership, governance, communication, business law and ethics, and human resource practices, all in the sports context. On the marketing side it explores two broad streams: marketing of sport and sport-related products and using sport as a platform for marketing non-sports products, as seen in celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.

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