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Successful Qualitative Research
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Successful Qualitative Research
A Practical Guide for Beginners

First Edition
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March 2013 | 400 pages | SAGE Publications Ltd
*Shortlisted for the BPS Book Award 2014 in the Textbook Category*

*Winner of the 2014 Distinguished Publication Award (DPA) from the Association for Women in  Psychology (AWP)*


Successful Qualitative Research: A Practical Guide for Beginners is an accessible, practical textbook. It sidesteps detailed theoretical discussion in favor of providing a comprehensive overview of strategic tips and skills for starting and completing successful qualitative research.

Uniquely, the authors provide a "patterns framework" to qualitative data analysis in this book, also known as "thematic analysis." The authors walk students through a basic thematic approach, and compare and contrast this with other approaches. This discussion of commonalities, explaining why and when each method should be used, and in the context of looking at patterns, will provide students with complete confidence for their qualitative research journey.

This textbook will be an essential textbook for undergraduates and postgraduates taking a course in qualitative research or using qualitative approaches in a research project.

 
Acknowledgements
 
PART ONE: Successfully Getting Started in Qualitative Research
 
Chapter One: Some Very Important Starting Information
 
Chapter Two: 10 Fundamentals of Qualitative Research
 
Chapter Three: Planning and Designing Qualitative Research
 
PART TWO: Sucessfully Collecting Qualitative Data
 
Chapter Four: Interactive Data Collection 1: Interviews
 
Chapter Five: Interactive Data Collection 2: Focus Groups
 
Chapter Six: Textual Data Collection: Surveys, Stories, Diaries and Secondary Sources
 
PART THREE: Successfully analysing Qualitative Data
 
Chapter Seven: Preparing Audio Data for Analysis: Transcription
 
Chapter Eight: Moving Towards Analysis
 
Chapter Nine: First Analytic Steps: Familiarization and Data Coding
 
Chapter Ten: Identifying Patterns across Data
 
Chapter Eleven: Analyzing and Interpreting Patterns Across Data
 
PART FOUR: Successfully Completing Qualitative Research
 
Chapter Twelve: Quality Criteria and Techniques for Qualitative Research
 
Chapter Thirteen: Writing and Communicating Qualitative Research

Supplements

Companion Website
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This is *the* text to recommend to students who have to learn the basics of qualitative methods through self-directed learning. Even though this edition is from 2013, the content seem perfectly up-to-date for the beginning student.

Professor Sunjeev Kamboj
Clinical, Educational and Health Psychology, University College London
December 24, 2020

This is a really thorough introductory book that supports learners in familiarising themselves with qualitative research. Braun and Clarke offer insight into various approaches in an accessible and compelling style. This has been added this to recommended reading list for our staff development course.

Ms Vikki Hill
Academic Development & Services, University of the Arts London
December 11, 2020

This is an excellent and very thorough review of the main research methods used within Criminology at this institute. However, as some students will prefer quantitative methods I will only be recommending this to students rather than citing it as a core text.

Mrs Samantha Cooper
Health and Social Sciences, University Centre Grimsby
March 25, 2020

Essential for research qualitative methods with level 6 students. Overviews of all key aspects and 10 fundamentals of qualitative data is particularly useful for students. Will be using this across lectures.

Miss Chloe Cutler
Music, Doncaster College And University Centre
March 6, 2020

Very clear guide to using qualitative data and straightforward to use

Ms Anna Gillespie
Department of Health & Social Care, The Open University
December 5, 2019

Very approachable in style.

Miss Eleanore Bliss
Department of Health and Applied Social, University of The West of England
February 4, 2020

this is an excellent book essential to the delivery of qualitative research, students are encouraged to purchase this book from the library.

Mrs Chrissie Draper
Educational Psychology, Derby College
December 3, 2019

For students who are undertaking qualitative research this book is an essential read. It is comprehensive, well written and provides the student with both basic and more advanced information. I have added it to the BSc undergraduate and masters reading list.

Dr Helen Nicholas
Institute of Health & Society, Worcester University
October 27, 2016

A great duo Braun and Clark. The book has lovely examples of research questions and outlines the practical aspects of qualitative research. Presented in a well written way and easy to access for students. It guides the students through the process of qualitative research offering suggestions, guidance and support.

Dr Helen Nicholas
Institute of Health & Society, Worcester University
March 13, 2017

An excellent resource for post-graduate students doing qualitative research.

Dr Ensa Johnson
Centre for Augmentative and Alternative Communication, University of Pretoria
October 8, 2015

Sample Materials & Chapters

Chapter 1