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The Practice of Survey Research
Theory and Applications
- Erin Ruel - Georgia State University, USA
- William Edward Wagner, III - California State University, Dominguez Hills, USA
- Brian Joseph Gillespie - University of Groningen, Netherlands
June 2015 | 360 pages | SAGE Publications, Inc
Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, the authors also address the challenges and issues of specific disciplines.
Available with Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Available with Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Part I: Before the Survey
Chapter 1: Introduction to Survey Research
Part II: Questionnaire Design
Chapter 2: Types of Surveys
Chapter 3: The Survey Instrument
Chapter 4: Survey Question Construction
Chapter 5: Validity and Reliability
Chapter 6: Pre-testing and Pilot Testing
Part III: Implementing a Survey
Chapter 7: Selecting a Sample: Probability Sampling
Chapter 8: Non-Probability Sampling and Sampling Hard to Find Populations
Chapter 9: Improving Response Rates and Retention
Chapter 10: Technologies to Develop and Implement Surveys
Chapter 11: Data Collection
Part IV: Post-Survey Data Management and Analysis
Chapter 12: Data Entry
Chapter 13: Data Cleaning
Chapter 14: Data Analysis for a Policy Report
Chapter 15: More Advanced Data Analysis
Chapter 16: Data Archiving
Archives
Epilogue
Supplements
Companion Website
The companion website features data and syntax examples from Chapters 14 and 15 in all three of the main statistical software packages—SAS, SPSS, and STATA—so you can follow along as you study these chapters.
The companion website features data and syntax examples from Chapters 14 and 15 in all three of the main statistical software packages—SAS, SPSS, and STATA—so you can follow along as you study these chapters.
“Other survey research texts read as a dry report of what survey research is. This text reads as a personable text that walks the novice researcher through the survey research process, including all of the details considered by a seasoned survey researcher.”
“[T]he book is organized in a very strategic and hands-on manner that will train students to think, plan, and implement a project like an experienced social scientific scholar using survey methods.”
“The text is very well written, clear and easy to understand. It highlights main concerns throughout the survey research process.”
“This textbook covers all of the important topics in survey research and does so at a level appropriate for advanced undergraduates.”
