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The Market Research Toolbox
Qualitative Online Interviews
Focus Groups
Essentials of Marketing Research
Leading Edge Marketing Research
Cases in Online Interview Research
Using Qualitative Research in Advertising
Handbook of Marketing Scales
The Handbook of Marketing Research
Fundamentals of Marketing Research
Qualitative Market Research
Qualitative Methods for Marketplace Research
Developing a Market Orientation
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Journal of Marketing Research
ISSN: 00222437
Frequency: Bi-monthly
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