Introduction to Business

Simulation-based learning now available with this text—learn more below. 



Recipient of the 2024 Textbook & Academic Authors Association (TAA) Most Promising New Textbook Award
This award recognizes excellence in 1st edition textbooks and learning materials.

Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.

This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request more information on: 

• Learning Platform / Courseware
  Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more.
  • Assignable Video with Assessment
    Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now.
• Simulation-based Learning
  With simulation based-learning by Hubro, students practice data-driven decision-making and receive immediate feedback to guide them to adapt their strategies and decisions. It’s a fun and powerful experience that gives students a clearer, more applicable understanding of business fundamentals. Request information and learn more.
• LMS Cartridge
  Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.