Foreword
Preface
SECTION ONE: INTRODUCTION & OVERVIEW OF THE BOOK
Carol Sansone, Carolyn Morf & A.T. Panter
1. The Research Process: Of Big Pictures, Little Details, and the Social Psychological Road In Between
SECTION TWO: FUNDAMENTAL ISSUES IN SOCIAL PSYCHOLOGICAL RESEARCH
Thomas D. Cook & Carla Groom
2. The Methodological Assumptions of Social Psychology: The Mutual Dependence of Substantive Theory & Method Choice
Allan J. Kimmel
3. Ethical Issues in Social Psychology Research
Susan Fiske
4. Developing a Program of Research
SECTION THREE: DESIGN & ANALYSIS
A. Implications of a Heterogeneous Population: Deciding for Whom to Test the Research Question(s), Why, and How
Joan Miller
5. Culturally Sensitive Research Questions and Methods in Social Psychology
Yuichi Shoda
6. Individual Differences in Social Psychology: Understanding Situations to Understand People, Understanding People to Understand Situations
B. Operationalizing the Constructs: Deciding What to MEasure, Why, and How
Duane T. Wegener & Leandre R. Fabrigar
7. Constructing & Evaluating Quantitative Measures for Social Psychological Research: Conceptual Challenges & Methodological Solutions
Laura A. King
8. Measures & Meanings: The Use of Qualitative Data in Social & Personality Psychology
John F. Kihlstrom
9. Implicit Methods in Social Psychology
Rick H. Hoyle & Jorgianne I. Robinson
10. Mediated and Moderated Effects in Social Psychological Research: Measurement, Design, & Analysis Issues
C. Research Designs: Deciding the Specific Approach for Testing the Research Question(s), why, and How
S. Alexander Haslam & Craig McGarty
11. Experimental Designs & Causality in Social Psychology Research
Melvin M. Mark & Charles S. Reichardt
12. Quasi-experimental & Correlational Designs: Methods for the Real World When Random Assignment Isn't Feasible
Stephen G. West, Jeremy C. Beisanz & Oi-Man Kwok
13. Within-subject & Longitudinal Experiments: Design & Analysis Issues
Richard Gonzalez & Dale Griffin
14. Measuring Individuals in a Social Environment: Conceptualizing Dyadic & Group Interaction
Wendy Wood & P. Niels Christensen
15. Quantitative Research Synthesis: Examining Study Outcomes over Settings, Samples, & Time
SECTION FOUR: EMERGING INTERDISCIPLINARY APPROACHES: THE INTEGRATION OF SOCIAL PSYCHOLOGY & OTHER DISCIPLINES
Michael H. Birnbaum
16. Methodological & Ethical Issues in Conducting Social Psychology Research via the Internet
John T. Cacioppo, Tyler S. Lorig, Howard C. Nusbaum & Gary G. Berntson
17. Social Neuroscience: Bridging Social & Biological Systems
Eva M. Pomerantz, Diane N. Rubl,e & Niall Bolger
18. Supplementing the Snapshots with Video Footage: Taking a Developmental Approach to Understanding Social Psychological Phenomena
SECTION FIVE: THE APPLICATION OF SOCIAL PSYCHOLOGY & ITS METHODS TO OTHER DOMAINS
Geoffrey Maruyama
19. Program Evaluation, Action Research, & Social Psychology: A Powerful Blend for Addressing Applied Problems
Peter Salovey & Wayne T. Steward
20. Methodological Challenges & Scientific Rewards for Social Psychologists Conducting Health Behavior Research
Leigh Thompson, Mary Kern, & Denise Lewin Loyd
21. Research Methods of Micro Organizational Behavior
Judith M. Harackiewicz & Kenneth E. Barron
22. Conducting Social Psychological Research in Educational Settings: "Lessons We Learned in School
Name Index
Subject Index
About the Editors
About the contributors