Interpreting Qualitative Data
- David Silverman - Visiting Professor at the University of Technology, Sydney and King’s College, London, Emeritus Professor at Goldsmiths’ College, Visiting Professor Emeritus at Leeds University Business School and Adjunct Professor at Queensland University of Technology
Whether you are interested in analysing visual images, interviews, focus groups or online data, this book provides a clear framework for using qualitative data to answer your research questions.
The book provides:
• A strong grounding in research design principles so you can embed best practice into your research project.
• Diverse real-world examples so you can see how principles are applied in practice.
• Coverage of new developments in qualitative research including working with online data.
If you are new to qualitative research or conducting your first research project in the social sciences, this book gives you the practical grounding in qualitative methods you need to get started.
Supplements
Good text for qualitative research
Looking for a more basic textbook
Great book. Very informative, breaks the information down so UG students can digest it at level 6 for their dissertation.
This is a very useful addition to the BA reading list, informative, but very readable.
It is an outstandingly easy-to-read book on qualitative methods! I love the additional lecturer's resources.