Business Research Methods and Statistics Using SPSS
Research Methods for Business & Management (General)
Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies
- Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
This is down to earth text that has been very suitable for students without or with very little statistics background. The online databases and the exercises have been very much aprpreciated by the students. Producing lectures based on the text has been fantastic and easy. Highly recommended text for students
Very well written. Contains and explains simply and comprehensively all the statistical issues that need to be disscussed during the module.
Clear and concise
Practical examples are very useful
A comprehensive text which provides ample assistance to students approaching the use of SPSS
This text offers clear explanations of the different quantitative research methods using SPSS. Clearly written with good examples and advice on how to structure data for analysis.
