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How to Get the Best Possible Media Coverage for Your School
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Leadership & Management
Leadership & Management
May 2000 | 128 pages | Corwin
This is a book that gives specific step-by-step guidelines for successful school/public relations. Written so that an inexperienced person at a school can service as the public relations specialist.
Using 'The Bleiker Lifepreserver' for Positive School-Community Relations
Building Credibility and Accountability with the Community
Developing a Communications Plan
Creating a Positive Relationship with the Media
Crisis Communications
Forming Partnerships in Communications
Designing Newsletters and Web Sites
"Practical, real-world applications for obtaining positive press for rough situations."
Principal, Grimmer Middle School, Schereville, IN
"A hot topic! This book is tailored to help schools when intersecting with the media."
Antioch College