Doing Business Research
A Guide to Theory and Practice
Research Methods for Business & Management (General)
`Entertaining and authoritative without being patronising' - Professor Chris Hackley, Royal Holloway, University of London
`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University
`This book will fill a vital gap for post graduate research' - Professor Rod Brodie,
University of Auckland Business School
For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.
Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:
- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology
- a pragmatic guide to why things are important and how they are important
- a huge range of things to consider that the reader can use to develop their research project further
- a resource book, providing extensive suggested reading to help the researcher do their research.
The distributor in Korea could not get this book. Therefore, I had to adopt another text.
A useful guide to help students through the fog of business research.
Very impressed, I have also recommended this to other lecturers
Incorporated at MBA (Research Methods) module
Students really disliked the style of writing in this text. Chapters do not stand alone very well. Both too much information and detail in some parts and not enough in other areas.
The book is recommended for our students of business research methods course.
