Business Research Methods and Statistics Using SPSS
Research Methods for Business & Management (General)
Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies
- Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
It seemed like a good book but our students have some problems with it. I am still looking around to find a text that is appropriate for undergraduate students.
The content of Burns is fine but the examples of how to run SPSS are lacking.
The module that this book is to used for is basic business research methods offered to 3rd year (level 9) Business Studies students. In this module students do not necessarily need to go as indepth as the content in this book.
Therefore, I will be recommending it to students who need to learn abit of Quantititative methods and use of SPSS - for dissertation purposes later in their Honours year
The book is very well structured with clear instructions with a clear progression throughout the book. It provides comprehensive examples and putting in screenshots is an excellent idea which allows for a deeper understanding. The book is recommended for all BA Hons students who are looking to carry out their dissertation.
The companion website has some excellent resources and will be used to deliver some lessons.
This text is very useful for students wrestling with quantitative data. The chapter on Factor Analysis is particularly useful!
A good supplemental text book for the course. It will be recommended to students in the syllabus.
A good suplemental text book with SPSS applications.
Contains appropriate level of detail for MBA students with explanations of SPSS analysis procedures
The book is very well written and it is on the right level for business students who don t have an extensive experience on empirical analysis. Students found it very useful for their dissertations.
The main issue I concern is the SPSS version not this textbook.
