How you can help promote your book

Marketing tips for authors

Your voice is powerful. Here’s how you can support your book’s success:

Spread the word about your book with colleagues, students, and your wider network—in person, through your email signature, or on social media. Sage Editors will send you promotional banners, discount codes, and flyers to support you.
Get involved: Present at conferences, participate in webinars or pitch articles to relevant outlets to raise awareness of your work (and don't forget to mention your book).
Keep us in the loop: Use our author contact forms to share key contacts ahead of publication or let us know about big opportunities to promote your book.
Encourage reviews: Ask readers to leave a review on your book’s Amazon page, even if they didn’t buy it there. Reviews help others discover and trust your work.
Connect locally: Reach out to your local bookstore and university librarian—they may be keen to stock your book or host a Q&A. Also, let your institution’s PR team know; they could help share your book more widely.